Maybe it was ahead of its time for mass adaption or Google is learning a similar lesson to Amazon about throwing money at the Gaming industry. But either way, Google has decided that their venture with the stadia isn’t what they hoped. Google has announced that they will close two game studios located in Montreal and Los Angeles. As they look to change up their business model in regards to the stadia. With Around 150 jobs at stack. This is a big movement for Google. Google has said that they will try to relocate the staff to other roles at Google. As they start to move in a different direction with the stadia.
The google stadia was released in 2019. Its main purpose was to allow its users to stream video games. No need for expensive hardware, every user will be able to play on multiple platforms similar to the graphics quality of a PC. While using a subscription service to have access to the games. You would be able to stream games to your phone, home tv, or even computer monitor. While being able to play AAA titles with high graphic settings. The biggest downside to this was it did require a large amount of data. With most users not able to get the required download speeds.
Google will still support the Stadia
Google isn’t stopping support for the Stadia, they are just no longer going to be making their own games for exclusives on the platform. “Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially,” Harrison said. Google intends to just have 3rd party games on their platform. Leaving the game design to the studios. Saying that this is the best path for a long term and sustainable business.
Google intends to further develop the platform by concentrating on technology. They are just moving away from bringing in exclusive content from here own external team. All content that was scheduled for release after 2021 will no longer be worked on. Google has indicated that they still may sign 3rd party games to bring on as exclusives to the Stadia.